This is the official PRIVACY POLICY (this “Policy”) for this website (as it may be modified from time to time) (the “Site”), which is owned and operated by Santa Rita KC, LLC (“Company”).

This Policy is intended to explain Company’s privacy practices for the Site, and to provide you, the person accessing or using the Site and any person helping you access or use the Site (collectively, “you” or “your”), with an overview of the following:

1. The categories of information about you which are collected through the Site;
2. How such information is collected;
3. How such information is used;
4. Who will have access to such information; and
5. How such information is protected.

Carefully read each and every term and condition of this Policy in its entirety, and print a copy for your records.

This Policy only applies to information collected through the Site.

By accessing or using the Site, you are automatically accepting and agreeing to the most-recent version of this Policy, as well as the most-recent version of the Site’s Terms of Use, and your continuing access or use of the Site reaffirms your acceptance and agreement in each instance.

1. Eligibility.

By accessing or using the Site, you represent and warrant to Company that you meet all of the applicable eligibility requirements for access and use of the Site, as those eligibility requirements are set forth in this Policy and/or the Site’s Terms of Use.

2. A Special Note About Minors.

The Site is not designed for or intended to attract children under thirteen (13) years of age. Company does not collect personal information through the Site from any person Company actually knows to be under thirteen (13) years of age; and if it acquires such knowledge, then it will delete such information. The foregoing is a description of Company’s voluntary practices concerning the collection of personal information through the Site from persons under thirteen (13) years of age, and is not intended to be an admission that Company is subject to the Children’s Online Privacy Protection Act or the Federal Trade Commission’s Children’s Online Privacy Protection Rules.

3. Categories of Information Collected.

Company may collect personal and non-personal information about you through the Site. The term “personal information” means information that would allow someone to identify or contact you, such as, by way of example only, your name, your physical address, your e-mail address, your telephone number, or your credit card number. The term “non-personal information” means any information other than personal information that Company may collect from you. The categories of personal and non-personal information that Company collects from you through the Site may include your:

• contact information, such as name, address, telephone number, and e-mail address;
• preferences information you provide, such as product, service and content interests and settings, and future home price ranges and purchase time frames;
• business information if you are a realtor, such as business name, business address, business telephone number, and business e-mail address;
• comments or questions you may provide through the Site concerning the Site, Company, and/or Santa Rita Ranch;
• usage activity about how you interact with the Site, Company, and third-party websites, networks and platforms accessed through the Site; and/or
• computer (or other device you may use to access the Site) and web browser information, such as internet protocol (or IP) address, mobile device id (similar to a website IP address), browser type, referring/exit pages, and operating system.

4. How Information Is Collected.

Company may collect personal and non-personal information from you when you register with the Site; as a condition to gaining access to certain premium areas or features of the Site; when you order or purchase a product or service through the Site; or when you respond to an online survey or questionnaire through the Site.

In addition, if you or a third party sends Company a comment, message or other communication (such as, by way of example only, e-mails, letters, facsimiles, phone calls, or voice messages) about you or your activities on the Site, then Company may collect any personal or non-personal information provided therein or therewith.

Finally, Company may use various tracking, data aggregation, and data analysis technologies, including, for example:

• Cookies, which are small data files (such as, by way of example only, text files) stored on the computer or device you use to view a website, and which help store user preferences and activity. Cookies may record information you access on one page of a website to simplify subsequent interaction with that website, or to help streamline your transactions on related pages of that website. Most major web browsers are set up so that they will initially accept cookies, but you might be able to adjust your computer’s, device’s or web browser’s preferences to issue you an alert when a cookie is downloaded, or to disable the use of some or all cookies on your computer or other devices. Please be advised that if you choose to reject all cookies, then certain areas of the Site might not function properly.
• Google analytics, which is a digital analytics service offered by Google Inc. that tracks, measures and generates information about a website’s traffic, sales, and similar information, and which is often used for statistical and marketing research.

By accessing or using the Site, you acknowledge and agree in each instance that you are giving Company permission to monitor or otherwise track your activities on the Site, and that Company may use the aforementioned tracking, data aggregation and data analysis technologies.

5. Use of Information Collected.

Company may use your personal and non-personal information in a variety of ways, such as, for example, to:

• respond to your questions and concerns;
• display content based upon your interests and preferences;
• provide you with updates and information concerning the Site;
• provide you with information about Company;
• provide you with information about Santa Rita Ranch, such as, for example, phase releases, pricing, amenities, and community events;
• improve the Site’s functions, content, and features;
• improve Company’s products and services;
• improve Company’s marketing efforts;
• assess your needs to determine suitable products and services;
• conduct research and analysis activities, such as, for example, website traffic, Site usage, and user behavior and activity on the Site;
• monitor the activities of you and others on the Site for user compliance;
• protect Company’s rights and properties; and/or
• protect the rights and properties of others (which may include you).

Company reserves the right to use your personal and non-personal information when required by law, such as, for example, to comply with a subpoena or other legal process; or when Company believes in good faith that such use is necessary or advisable to protect or enforce its rights, protect your safety or the safety of others, to investigate a crime or fraud, or to respond to a government request.

6. Sharing of Information Collected.

Company will not share your personal information with, or disclose your personal information to, any third party, except:

• when required by law, such as, for example, to comply with a subpoena or other legal process;
• when Company believes in good faith that disclosure is necessary or advisable to protect or enforce its rights, protect your safety or the safety of others, to investigate a crime or fraud, or to respond to a government request;
• to Company’s privacy administrator(s), legal advisors, and other employees and agents whose duties necessitate the access to or review of your personal information.
• to Company’s parent, subsidiary, and affiliated companies;
• to Company’s successors and assigns;
• to home builders and marketers that participate with Santa Rita Ranch;
• to home builders, marketers and public relations teams that participate with Santa Rita Ranch (who may, in turn, share or disclose your personal information with their vendors on a limited basis in order to help facilitate their activities);
• to third parties who administer or manage the Site or portions thereof, such as, for example, web hosting providers, credit card or other payment processing company(s), and support service providers; and/or
• with your prior consent to do so.

Company does not limit the ways in which it may use or share non-personal information because non-personal information does not identify you. For example, Company may freely share non-personal information with its affiliates, suppliers, employees, and agents, as well as with other individuals and entities.

7. Third-Party Websites, Networks, and Platforms.

The Site and/or messages sent through or as a function or feature of the Site may contain links to the websites, networks and platforms of various third parties. Company cannot control the actions of these third parties. Thus, to the fullest extent permitted by law, Company is not responsible for, and you hereby release Company from any liability arising from, the collection, use, sharing, storage, retention, or security of your personal and non-personal information by or with such third-party websites, networks and platforms.

8. Security.

When Company collects personal information directly from you, it implements security measures to help protect such information. For example, when you provide Company with information about your interests in Company’s products or services through the Site, Company or a third party vendor encrypts the transmission of information over the Internet using secure socket layer (SSL) technology.

However, no method of transmission over the Internet, or method of electronic storage, is perfect or 100% secure. “Perfect” or “100%” security does not exist anywhere. Therefore, Company cannot guarantee the absolute security of your personal information; and your access and use of the Site, and your opening of any communications, links, downloads or uploads sent through or as a function of the Site, are done at your own risk.

To help maintain the security of your personal information, Company asks that you please notify it immediately of any unauthorized access or use of the Site, its features, or its content.

9. Retention, Review and Change of Information Collected.

You may request that Company no longer use your personal information to provide you with the Site’s product(s) and services(s), or to request an opportunity to review and change your personal information collected through the Site, at any time by any of the following means:

By e-mail: info@santaritaranchaustin.com, with an e-mail subject/reference line of “Your Personal Information”.

By mail: Santa Rita KC, LLC, attn.: Privacy Administrator, 8200 N. Mopac Expressway, Suite 300, Austin, TX 78759, with a letter subject/reference line of “Your Personal Information”.

For each such request, please clearly state the nature of your request; that the request is related to “Your Personal Information”; your name, street address, city, state, zip code and e-mail address; and whether you prefer to receive a response to your request by e-mail or postal mail. Company will not accept any such requests via telephone or facsimile. Company is not responsible for any requests which are incomplete, incorrectly labeled, or incorrectly sent.

You are solely responsible for the accuracy and content of your personal information, and for keeping your personal information up to date and correct.

10. Your California Privacy Rights.

Pursuant to Section 1798.83 of the California Civil Code, if you are a resident of the State of California and Company has an established business relationship with you, then you have the right to request the following: (a) information from Company free of charge regarding the manner in which Company shares certain personal information collected through the Site with third parties who use such information for direct marketing purposes; and (b) the discontinuation (or opt-out) of Company’s sharing of such information with such third parties. Please submit these requests to Company by any of the following means:

By e-mail: info@santaritaranchaustin.com, with an e-mail subject/reference line of “Your Personal Information”.

By mail: Santa Rita KC, LLC, attn.: Privacy Administrator, 8200 N. Mopac Expressway, Suite 300, Austin, TX 78759, with a letter subject/reference line of “Your Personal Information”.

For each such request, please clearly state the nature of your request; that the request is related to “Your California Privacy Rights”; your name, street address, city, state, zip code and e-mail address; and whether you prefer to receive a response to your request by e-mail or postal mail. Company will not accept any such requests via telephone or facsimile. Company is not responsible for any requests which are incomplete, incorrectly labeled, or incorrectly sent.

11. Severability.

If any term or condition of this Policy is deemed invalid or unenforceable by a court of law with binding authority, then the remaining terms and conditions shall not be affected, and the court shall reform the invalidated or unenforceable term or condition to the maximum extent possible so as to affect the intent of this Policy.

12. Modifications.

Company may modify the Terms of Use from time to time. Such modifications will deemed effective as of their stated effective date. Company will notify you of any such modifications which Company determines to be material in nature. But it is your sole responsibility in each instance to carefully review and abide by all modifications before you access or use the Site.

13. Contact Us.

Please direct any questions or comments you may have about this Policy to Company by any of the following means:

By e-mail: info@santaritaranchaustin.com, with an e-mail subject/reference line of “Your Personal Information”

By mail: Santa Rita KC, LLC, attn.: Privacy Administrator, 8200 N. Mopac Expressway, Suite 300, Austin, TX 78759, with a letter subject/reference line of “Your Personal Information”.

By phone: (512) 485-3330

The foregoing contact information may change from time-to-time by supplementation, amendment or modification of this Policy.

14. Effective Date.

The effective date of this Policy is August 30, 2013.

Facebook Advertising

We may use cookies, web beacons, and similar technologies to collect or receive information from the Santa Rita Ranch website and elsewhere on the internet and use that information to provide measurement services and target Facebook ads.

If you don’t want Facebook or other companies to collect or use information based on your activity on websites, devices or apps off Facebook for the purpose of showing you ads, you can opt out from all participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe. You can also opt out using your mobile device settings.